The Advantage of Insight

The Right Decisions • Enhanced Performance • Successful Strategy

Successful leaders and performers in business and finance realize that psychological forces effect every decision and transaction.

Our mission is to provide individuals in business and finance facing critical, high-stakes decisions and choices with personal, individualized, confidential and highly sophisticated insight into the complex psychological factors in play.

Whether you are contemplating selling a business you’ve built from scratch, trying to understand the psychology of the market (both your own and everyone else’s) or making the best possible career pivot when faced with multiple choices and a pressured timeline, our advising service provides you with that essential listening ear that can help a clear vision emerge from the smoke and mirrors.

Our model of advising is based on decades of expertise in the world of psychiatry, psychoanalysis and organizational leadership. Psychoanalysis offers the most comprehensive, in-depth model of the mind, behavior and complex human relationships. It can reveal depths and nuances not available from other approaches- a profound understanding of individual and group emotion, motivation, ambition, performance and values.

We Know That:

  • The individual, confidential conversation with a trusted advisor is one of the most powerful tools humans have for ascertaining values, strengthening purpose and clarifying goals.
  • Personal and shared narratives shape our perceptions of the world and thus our perceptions of opportunities. These can be both conscious and unconscious. They can be responsible for dangerous blind spots and repetitive errors, but also offer the opportunity for powerful change.
  • Every person’s psychology is unique and thus cannot be fully appreciated with personality tests, generalized approaches or cookie cutter techniques.

We offer this unique expertise and knowledge where and when it’s needed—when you’re negotiating a complex deal, or making investment decisions, or in a high-pressure situation where you’re bombarded with conflicting opinions but are responsible for making the best decision.


Television • Radio

The Last Word, July 5, 2017.

Dr. Gourguechon was interviewed about her LA Times Op-Ed on a model for evaluating ability to carry out the duties of the presidency. "Is Trump mentally fit to be President? Let's consult the Army's field manual on leadership"

Smerconish on CNN, July 29, 2017

Dr. Gourguechon joined a conversation about the Goldwater Rule which addresses psychiatrists’ making comments about public figures.

Recent Press

Controversies about psychiatrists and psychoanalysts making comments about public figures have recently been in the news. A number of major news outlets interviewed Dr. Gourguechon for her perspective.

Diagnosing Trump is More About Politics than Mental Health

By Christie Aschwanden FiveThirtyEight August 8, 2017

A rift among experts over analyzing Trump’s mental health

By Jen Christensen Wednesday July 26, 2017

Evaluating Trump’s Psyche in Public

Adrienne LaFrance The Atlantic

Speaking At

Purdue University

Perdue Northwest Friday University
Friday October 13, 2017 - 9 AM

Lisa Goodnight, Prudence Gourguechon and Richard Rupp.

"Objectivity, Analysis and Discernment in the Age of Trump" with political scientist Richard Rupp and communications scholar Lisa Goodnight. For details click here.

Family Firm Institute Global Conference, Chicago, October 25-28, 2017
Thursday October 26, 1:30 pm

Facilitator, Snap Learning Session on "Conversations"

With speakers Natalie McVeigh, Wells Fargo, and Steve Legler, TSI Heritage. For details click here.

Recent Posts

My organization has recently experienced a number of media and political crises. Dr. Gourguechon was able to synthesize data from different realms, articulate the nature of the problem(s) and propose forward-looking, practical, creative solutions.

--President of a Professional Association

Dr. Gourguechon is a consultant who not only knows her client but has a gift for assisting clients to truly know themselves. This informs and builds a roadmap guiding complex business and life decisions uniquely and authentically from the inside out rather than business school templates.

--Entrepreneur & business owner