Invantage Advising:

Uncommon Insights into the Psychology of Human Behavior

Business Consultation on Leadership Assessment and Development, Critical Career Decisions and Dysfunctional Teams, Investor Coaching

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Books

Uncommon Perspectives on The Psychology of Investing by Dr. Prudence Gourguechon of Invantage Advising

Experienced investors know that they cannot banish emotion from their practice and their best strategy is to understand how it impacts their investment decisions. This practical and easy to use book guides investors through the shoals of strong emotion and helps them avoid costly mistakes. Available on Amazon.

Just published in March 2021. Dr. Gourguechon’s unique model defines the five core character traits and cognitive competencies that every leader responsible for the fate of organizations must have. Attention to a leader’s character as well as their business savvy can help avoid tragic failures and create a strong environment. Leaders can also use the model to assess their own strengths and weaknesses and develop their leadership capacities. Now available on Amazon in print or ebook format.